About Us | Veramoda
At Veramoda, we believe that fashion is more than just clothing: it's a powerful form of self-expression and a tool for empowerment. What began as a young girl's passion for using fashion to tell her story has evolved into a brand dedicated to helping women embrace their confidence, individuality, and authenticity.
Our mission is to create a community of bold, boundary-breaking women who proudly showcase their true selves through streetwear designed to celebrate femininity. Veramoda is more than just a fashion label: it's a movement to uplift and provide opportunities for underrepresented women in the fashion industry.
THE CEO | Niara Downing
Niara is a nineteen year old entrepreneur with an ambition for everything creative. She began Veramoda at the young age of fourteen years old, attempting to create a space of uniqueness and authenticity for young girls like herself who felt like their urban, feminine style was underrepresented in the streetwear industry. Niara personally designs all her products from concept to creation. She gets some of her products manufactured, and others she creates by hand. As Veramoda grew rapidly, so did she. The brand is a reflection of her growth into womanhood and unapologetic boldness. Niara currently attends North Carolina Agricultural & Technical State University where she uses her platform to expand her brand & her network. She currently majors in Business Management with a concentration in Entrepreneurship, and minors in Consumer, Retail, & Apparel studies. She expresses her love for fashion and entrepreneurship through her leadership roles within related organizations on campus: Content Lead for FashionXCeter & Marketing Chair for Aggie Innovators Network.
Our Commitment to Empowerment
Veramoda is intentional about giving back to our community and supporting the next generation of creators. We are dedicated to amplifying the voices of women of color, from models and designers to content creators and entrepreneurs—individuals who are often overlooked in the industry.
Since 2020, we've been proud to support our community in meaningful ways:
- In 2022, Veramoda organized a homeless supply drive, providing winter and hygiene essentials to over 30 unhoused individuals in the metropolitan area.
- In 2024, we celebrated Black History Month by gifting students on campus with Veramoda merchandise to recognize their accomplishments and resilience as learners.
Inspiring the Next Generation
Our goal is to provide mentorship and resources for aspiring designers, students, and teen entrepreneurs, opportunities we know can make all the difference in building a successful career.
Looking Ahead
As we continue to grow, Veramoda strives to combine creativity, social impact, and entrepreneurial growth. Through firsthand learning experiences—including international studies such as our upcoming exploration of Brazilian business markets—we're committed to expanding our knowledge and finding innovative ways to scale our brand while continuing to uplift our community.
At Veramoda, we're not just creating clothes, we're building a platform for empowerment, inclusion, and positive change. Join us as we redefine fashion, one story at a time.
Pictures & Videos of all of this can be found on our instagram: shop.veramoda !!